A Dad’s Case Study—BBPOS Retail Payment Solutions
On Easter Sunday, I went to Toys”R”Us® with my three-year-old daughter. After careful scrutiny, she chose a set of Legos® and we headed to checkout. All of the lines were long, but most were moving, except ours. The cashier, and the rest of us, were at the mercy of the payment hardware—it would not process the transaction. Eventually, the store manager moved the entire line to another register. We were all, to say the least, a bit annoyed and it certainly diminished our “customer experience.”
We have all been there–in a retail shop, in a restaurant, at the grocery store—stuck in the slow line. And, as I observed during the Toys”R”Us® incident, some customers completed their purchases, while others left their items on the counter and left the store.
This small but common incident is a reminder to those of us in the payments industry that customer attention is short and their patience is even shorter. Transaction speed is critical to the bottom line! I could not help but smile, knowing that mPOS devices and systems can solve this problem.
The mPOS Payment Solutions have evolved; it is extremely powerful and completely mobile. Merchants using mPOS solutions can open new checkout counters immediately to accommodate a sudden influx of customers or when a station crashes. BBPOS devices are so compact that associates can even work with customers while they stand in line to complete transactions.
BBPOS solutions also offer unique advantages that go beyond completing sales transactions. With mPOS, sales associates can move from behind the counter, and extend true “customer service.” This ability to engage with customers provides an opportunity to develop relationships and enhance sales. Above all, mPOS solutions enhance the entire customer experience and increase the likelihood of return business.
About Jimmy Tang
Co-Founder & Chief Software Architect of BBPOS
BBPOS is recognized as an innovator, manufacturer, and worldwide distributor of end-to-end mobile POS (mPOS) solutions for retail, hospitality, delivery, transportation, and government clients. Jimmy Tang co-founded BBPOS in 2008. With almost 20 years of experience in research and development, Jimmy has extensive experience and unparalleled expertise in cutting-edge technology.
Published on Yahoo Finance, 18 May 2017
Future of the point of sale: the transition to SmartPOS
Hans – Peter Nies, BBPOS International: SmartPOS is evolving from a simple cash register to an intelligent point of sale system that recognizes products, customer habits and payments.
The point of sale is already in transition. It is evolving from a simple cash register to an intelligent point of sale system that recognizes products, customer habits and payments. This evolution started in super- and hypermarkets, but the core processing was done on enterprise backend systems. With the introduction of the first mobile readers, the opportunity emerged to bring that intelligence to the POS system and for payment devices to become mobile. This new user experience opened the minds of customers and users on how and where such new smart devices can be used.
Mobile point of sale started with a swipe reader directly connected to a tablet or mobile phone but development hasn’t stopped. Moving away from a ‘one model fits all’, the market now has the option to choose from a varied selection of mobile payment systems, depending on local requirements and demands.
At the entry level, there is a relatively simple device that can be used to accept Magnetic Stripe, Chip and Contactless cards. It is an ideal solution in markets where PIN entry is not required. Such devices are connected to tablets or mobile phones via Audio jack, USB or Bluetooth.
More advanced devices cover the acceptance methods mentioned above, but also have a PIN pad to enter the user’s PIN code in a secure and PCI approved manner. When such devices were initially introduced to the market, the connection was via Bluetooth to a tablet or mobile phone. Now, such devices also have connectivity enhancements like Wi-Fi and important new features such as 2G or 3G connectivity. Such features enable direct connection to a Gateway or a Bank and an external mobile phone or tablet is no longer needed.
The next step in the evolution is a smart mobile POS device equipped with a touch screen that is easily programmable and based on popular operating systems such as Android, iOS or Windows. This device combines the functionality of a smartphone with a payment device in one easy package. Unlike traditional POS terminals which require specialist knowledge of often proprietary operating systems and interfaces, this new approach takes advantage of industry standard operating systems and opens smart mobile POS systems to a wide community of developers. These developers can now implement their industry specific applications for verticals such as Retail, Hospitality, Food and Beverage, etc. directly on a device that is also optimized for payments.
Having all of these innovative features readily available will enable users to conduct their business and accept card payments in a smart and mobile environment.
In summary, the primary reasons for moving to a Smart mPOS system:
- The cost effectiveness of smart mPOS devices will encourage more users (merchants, workers, etc.) to accept cashless payments.
- Cashless payments can be accepted in mobile environments.
- The Smart mPOS device facilitates the development of a safe, secured mobile POS system that is easily to implement by software developers.
- Customers will have a better user experience, thus, making the choice to use cashless payment methods much easier.
Published on The Paypers, 4 August 2016